Self-publishing is becoming a lot more common. But, the success rate of self-published authors (especially from a financial standpoint) is often not achieved because they’ve yet to make these two mindset shifts.
Your book should not be your biggest source of income.
It’s a lot easier to make money selling a $100, $1,000, and $10,000 than it is selling a $10 paperback book over and over again.
Use your book as a tool to gather an audience, warm them up, and then sell them more premium products.
A book serves you best by giving you credibility.
Money will always come if people believe that you know what you’re talking about.
Having a book on your niche helps people believe you.
Having a #1 bestselling book on your niche really helps them believe you.
Have a game plan past your book launch.
