I was building funnels.
For myself.
For other people.
And…
IT JUST WASN’T WORKING.
None of my stuff came out looking the way I wanted.
And, even more devastatingly, these funnels weren’t performing in the way I wanted.
It was hard as an agency owner.
With some clients, I would absolutely knock it out of the park.
With others, it was a complete train wreck.
What was the problem?
Why couldn’t I be consistent?
Why couldn’t I get onto the computer what was in my head?!
That’s when it hit me.
I had this huge light bulb.
I was trying to create all of these visions into realities, relying upon instincts and what felt right.
But, what would happen if I started to approach creation and design not as an art, but as a science?
What if design was simply a series of steps to take, a series of decisions to make, and a series of tools to use?
What then?
Well, I started to do this.
I identified patterns among different markets.
And, I realized this shocking truth:
DESIGN REALLY IS A SCIENCE…NOT AN ART!
And, here’s the awesome thing.
All of a sudden, I had the skill set to create whatever I wanted.
I had the steps to turn my vision into realities.
To turn my messages into movements.
And, it all boiled down to the 6-step science of Design Hacking.
The great news?
Design Hacking doesn’t just make your stuff look aesthetically extraordinary.
Design Hacking doesn’t just get what is in out head out into your fingers.
Design Hacking does so much more than that.
Details tomorrow.
