There are two things that you can do to ensure that your new emails subscribers don’t unsubscribe. And, they’re both things that seem to go against what you would normally think.
Send emails immediately and consistently
There is a bigger drop-off rate for people who only send emails every once and a while than people who send emails daily.
Why?
Because people forget who you are, their immediate interest in you is lost, they don’t have time to really bond with you as their leader, etc.
So, the more the better.
If you annoy them, they will unsubscribe. But, the majority of them will stay if you come out strong providing value upon value.
Who wouldn’t want to open an engaging and value-packed email every day?
Immediately qualify subscribers as buyers
If you can get someone to give you their email address, they’ve invested in you.
But, if you can immediately get a subscriber to qualify as a buyer (by selling them something right out of the gate), they’ll become even more invested in you, your products, and your message.
Integrate yourself into their business and lives.
Do that, and they’ll stick around.
Set up automatic email sequences by using Actionetics. See a quick video about what Actionetics can do by clicking here.
